Tiger Woods unveiled his new Sun Day Red golf brand and apparel line with TaylorMade on Monday, after announcing the end of a 27-year partnership with Nike last month.
The 15-time Major champion, who returns to competition later this week at Riviera in the PGA Genesis Invitational, has a leaping tiger logo in place of his former “TW” stamp.
Woods (48) has not played competitively since last year’s Masters, where made the cut for a record-tying 23rd consecutive time.
He withdrew in the third round due to plantar fasciitis and underwent season-ending right ankle surgery two weeks later.
Woods has won 82 PGA Tour titles, level with Sam Snead for the all-time record.
His new brand, a separate business under the TaylorMade umbrella, plays off Woods’ habit of wearing red shirts in Sunday final rounds after his mother, Kultida, said it was a powerful colour in her homeland of Thailand.
Woods said he hopes to play in one tournament a month if he stays healthy, a schedule that could allow him to compete in four majors for the first time since 2019 – the year he won his most recent Major title at The Masters.
It started with a passion. The passion of competing. Of competing against ourselves. The field. The course. Life. Out of that passion, @SunDayRed rises.
Start your journey with us: https://t.co/MOv7rk5dYT pic.twitter.com/3aQWBHhIci
— Tiger Woods (@TigerWoods) February 13, 2024
© Agence France-Presse
