The golfing and leisure industry in South Africa has just received a significant boost, with Club Car, a global leader in low-speed mobility solutions, announcing the appointment of AFGRI Equipment as its new official distributor for the region.
This partnership represents the fusion of two powerhouses – Club Car’s excellence in electric and petrol vehicles and AFGRI Equipment’s expansive reach across premium sectors such as golf, turf, construction, agriculture and forestry.
Founded in 1963, AFGRI Equipment has grown into one of the most recognised names in the region’s equipment industry, with a sterling reputation for delivering top-tier machinery across diverse sectors.
In fact, it holds the prestigious title of being the largest distributor of John Deere products outside of North America, and its rapid expansion in the golf and turf market over the past decade highlights the company’s dedication to this highly specialised industry.
This latest collaboration with Club Car solidifies AFGRI Equipment’s commitment to the premium golf and turf segment, with exciting prospects for both brands as they move forward together.
A strategic partnership
Nicolas Le Glas, Club Car’s regional sales manager for the Middle East and Africa, expressed his enthusiasm for the partnership, stating, “AFGRI is synonymous with the core Club Car values of building relationships and delivering quality, which is why they are a natural fit to offer our vehicles.”
His statement encapsulates the mutual respect between the two organisations and underlines how aligned their business values are. Both companies are driven by an unwavering commitment to quality and customer satisfaction, which positions this partnership as a promising development for South Africa’s golf and leisure sectors.
For Club Car, this move is about more than just increasing market presence; it’s about forging deeper connections with customers through a distributor that understands the region’s unique demands.
AFGRI Equipment’s deep-rooted relationships in South Africa, combined with its expertise across various industries, provide an excellent platform for Club Car to expand its footprint and better serve its growing customer base.
Club Car: A global legacy
Club Car is not just any manufacturer – it is a name synonymous with quality, reliability and innovation on a global scale. Its range of golf, utility, and consumer vehicles are a common sight at many of the world’s top golf courses and hospitality destinations, and it has established itself as a leader in zero-emission electric mobility solutions.
The brand is a proud partner of the PGA of America, the Ryder Cup and the prestigious DP World Tour, which further cements its standing in the international golfing community.
In South Africa, Club Car’s legacy is just as impactful. The brand’s long-term relationships with elite golf courses such as Leopard Creek, Fancourt and St Francis Links underscore its reputation for delivering top-notch products that meet the demands of the finest venues.
With AFGRI Equipment as its distributor, there is no doubt that this legacy will continue to grow, ensuring that Club Car remains the vehicle of choice for golf courses, resorts, and other leisure facilities throughout the country.
Beyond the golf course
While Club Car is best known for its iconic golf carts, the brand’s product range extends far beyond the fairways. From its award-winning Villager transport vehicles, which can accommodate up to eight passengers, to its legendary Carryall line, designed to support ground staff and maintenance crews, Club Car offers practical and reliable solutions for a range of industries. These products are particularly valued in the hospitality, tourism and maintenance sectors, where reliability and performance are critical.
For lodges and farms, the Carryall 4×4 offers an ideal solution, capable of handling the toughest terrains with ease. In urban environments, Club Car’s vehicles provide street-legal options for tasks like laundry collection, refuse disposal, and even last-mile delivery for courier companies. These solutions emphasise Club Car’s versatility and ability to meet the evolving needs of modern businesses.
Why AFGRI equipment is the perfect fit
AFGRI Equipment’s appointment as the official distributor is a logical next step for both companies. AFGRI’s extensive experience in providing machinery solutions to the agriculture, turf and construction sectors means it has a thorough understanding of what clients need in terms of performance, reliability and after-sales service.
As AFGRI Equipment continues to expand its market share in the golf and turf industries, Club Car is poised to benefit from this growth. The synergy between AFGRI’s customer-centric approach and Club Car’s innovative products will undoubtedly strengthen the brand’s presence in South Africa.
Golf courses, lodges and urban businesses will now have easier access to Club Car’s entire range of vehicles, backed by the unmatched service and support that AFGRI Equipment is known for.
Join the Club
For those who want to explore the world of Club Car vehicles, this is an exciting time. Whether you’re managing a premier golf course, running a luxury lodge, or seeking reliable urban transport solutions, Club Car’s extensive range has something to offer. And with AFGRI Equipment as the new distributor, customers in South Africa can look forward to even greater access, service and support.
As Club Car continues to build on its legacy of quality, reliability, capability, and style, this new partnership with AFGRI Equipment is set to enhance the brand’s reputation in South Africa, making it easier for businesses and golf courses alike to “join the club” and experience the best in low-speed mobility solutions.
– For more information visit www.clubcarsa.co.za
